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Social Media for Academics: A practical guide

Edited by Diane Rasmussen Neal, University of Western Ontario, Canada

Chandos Publishing Social Media Series No. 2

A refreshing take on using social media in education.
Innovative Practice in Higher Education

On a scale of 1–5, with 5 being best, I would give this book a ‘4’ and would recommend it to my industry colleagues.
Learned Publishing

 - no other book exists that assists academics in learning how to use social media to benefit their teaching and research
 - the editor has an extensive background in social media teaching, consulting, research, and everyday use
 - all the contributors come to the book with a common goal, from various expertise areas and perspectives

This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author’s successful experiences with using social media in academic settings. It also provides academics with sensible and easy strategies for implementing a wide spectrum of social media and related technologies - such as blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavours.

Readership: Academics and academic librarians with professional, teaching and research responsibilities in all fields who are interested in learning more about using social media in the context of their careers, will find this book invaluable.

£49.50 / US$85.00 / €60.00

An e-book version of this title is available to purchase as part of a Collection or Pick n Mix. Visit Chandos Publishing Online

About the editor

Diane Rasmussen Neal is an Assistant Professor in the Faculty of Information and Media Studies at The University of Western Ontario, and holds the permanent title of Visiting Scholar at the University of Sydney, Australia. She has worked as a systems librarian as well as a corporate information technology professional, and has trained students and working professionals in the effective use of Web 2.0 technologies since 2007. Diane is an active member of the American Society for Information Science and Technology (ASIS&T).

Titles which may also be of interest:
Social Information
Do You Web 2.0?
Web 2.0 Knowledge Technologies and the Enterprise
Why Blog?
Local Community in the Era of Social Media Technologies
Managing Social Media in Libraries

Contents

PART 1 THE NUTS AND BOLTS OF SOCIAL MEDIA FOR ACADEMICS
PART 2 PUTTING SOCIAL MEDIA INTO PRACTICE

PART 1 THE NUTS AND BOLTS OF SOCIAL MEDIA FOR ACADEMICS

Blogging your academic self: the what, the why and the how long?
Carolyn Hank
 - Introduction
 - Scholars in the blogosphere
 - Motivations and benefits
 - Blog publishing: getting started … or getting more
 - Your blog today? Tomorrow?
 - Conclusions
 - Notes
 - References

Non-academic and academic social networking sites for online scholarly communities
Anatoliy Gruzd
 - Introduction
 - General public platforms for online scholarly communities
 - Academic sites for online scholarly communities
 - Conclusions
 - Acknowledgements
 - References

Research and teaching in real time: 24/7 collaborative networks
Anabel Quan-Haase
 - Real-time technologies for academics
 - The concept of real time
 - Real-time technologies and research
 - Real-time technologies and teaching
 - Choosing a real-time technology
 - Conclusions
 - Acknowledgements
 - Notes
 - References

Locating scholarly papers of interest online
Maureen Henninger
 - Introduction
 - Overview of online scholarly search services
 - Scholarly communication and social media
 - Use and purpose of scholarly search services
 - Impact of the Open Access movement
 - Search engine functionality
 - Social media and public scholarly search
 - Conclusions
 - Notes
 - References
 - Appendix: features of web-based public scholarly search services

Tracking references with social media tools: organizing what you’ve read or want to read
Jackie Krause
 - Introduction
 - Why use online social bibliographic tools?
 - A look at top social bibliographic tools: Zotero, Mendeley, CiteULike and Connotea
 - How these tools can improve your research, writing and collaboration
 - How to choose the right tool for your needs
 - Conclusions
 - References

Pragmatics of Twitter use for academics: tweeting in and out of the classroom
Lynne Y. Williams and Jackie Krause
 - What is Twitter? An introduction
 - How can Twitter be used by academics?
 - How to get started
 - Research
 - Teaching
 - Professional branding
 - ‘In the field’: academics using Twitter
 - Using Twitter to encourage professional engagement, connection and collaboration
 - Is tweeting for you?
 - References

The academy goes mobile: an overview of mobile applications in higher education
Adam Craig
 - Introduction
 - Leveraging the backchannel and immediate collaboration
 - QR codes: creating linkages to online content in physical space
 - Treading lightly in uncharted territory
 - References

PART 2 PUTTING SOCIAL MEDIA INTO PRACTICE

Incorporating web-based engagement and participatory interaction into your courses
Maureen Henninger and Diane Rasmussen Neal
 - Online engagement and interaction: what does it mean?
 - Choose the right tools for the job
 - Social networking services in the classroom: a case study
 - Wikis in the classroom
 - Tools for virtual conferences: a case study
 - Conclusions
 - Notes
 - References

When good research goes viral! Getting your work noticed online
Diane Rasmussen Neal
 - Introduction
 - Social networking: Facebook, Twitter, LinkedIn, YouTube, and so on
 - Google, you and ‘the filter bubble’
 - Official university pages: viral is not always better
 - Conclusions
 - References

Who is the ‘virtual’ you and do you know who’s watching you?
Lynne Y. Williams
 - Awareness of data privacy, digital footprints, maintaining separate work and personal online identities, and other types of identity concerns
 - What is an online identity?
 - What is privacy?
 - Data privacy and the ‘virtual’ you
 - Tracking your digital footprints
 - Keeping your work ‘you’ and your personal ‘you’ apart
 - What should you know in order to adequately protect all of your ‘you’s?
 - References

Social media for academic libraries
David J. Fiander
 - Introduction
 - Overview of social media types and sites
 - Creating a Facebook page
 - Promoting and managing the library’s Facebook page
 - Social media policies and procedures
 - Community acceptable behaviour policies
 - Monitoring and interacting with your users
 - Users must have persistent identifiers
 - Identifying and stopping bad behaviour
 - Conclusions
 - Note
 - References

Learning social media: student and instructor perspectives
Robert Foster and Diane Rasmussen Neal
 - Introduction
 - Designing and delivering a class in social media
 - The students’ motivations and expectations for the course
 - The instructor’s expectations
 - Students’ views about the course
 - Students’ take-aways from the course
 - The instructor’s take-aways from the course
 - Conclusions from the student
 - Conclusions from the instructor
 - References