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Academic and Professional Publishing

Edited by Robert Campbell, Wiley-Blackwell Publishing, Ed Pentz, CrossRef and Ian Borthwick, IET Standards, UK

Every chapter offers value to the reader. The editors have skillfully succeeded in curating a comprehensive assessment of the academic publishing sector today.
Libfocus

The strengths of this book will no doubt allow Academic and Professional Publishing to position itself as an essential text for anyone interested in the scholarly publishing environment.
Libfocus

The book has the feel of attending a productive meeting with a mix of interesting facts, worthwhile references, and different perspectives on important topics providing food for thought. A thoughtful overview of the landscape combined with an in-depth look at specific areas.
Scholarly Kitchen

For many readers, it will likely be the most useful book to be reviewed in these pages this year... a resounding success. The book’s pace and scope compared to the daily torrent of information provides exactly the space for perspective and critical thought that we need. Highly recommended.
Learned Publishing

The breadth covered by this book is great. … It is highly recommended for academic and research libraries.
Australian Library Journal

 - brings together expert publishing professionals to provide an authoritative insight into industry developments
 - details the challenges publishers face and the leading-edge processes and procedures used to meet them
 -  discusses the range of new communication channels and business models that suit the wide variety of subject areas publishers work in

Academic and professional publishing represents a diverse communications industry rooted in the scholarly ecosystem, peer review, and added value products and services. Publishers in this field play a critical and trusted role, registering, certifying, disseminating and preserving knowledge across scientific, technical and medical (STM), humanities and social science disciplines. Academic and Professional Publishing draws together expert publishing professionals, to provide comprehensive insight into the key developments in the industry and the innovative and multi-disciplinary approaches being applied to meet novel challenges.

This book consists of 20 chapters covering what publishers do, how they work to add value and what the future may bring. Topics include: peer-review; the scholarly ecosystem; the digital revolution; publishing and communication strategies; business models and finances; editorial and production workflows; electronic publishing standards; citation and bibliometrics; user experience; sales, licensing and marketing; the evolving role of libraries; ethics and integrity; legal and copyright aspects; relationship management; the future of journal publishing; the impact of external forces; career development; and trust in academic and professional publishing.

This book presents a comprehensive review of the integrated approach publishers take to support and improve communications within academic and professional publishing.

Readership: New and upcoming publishing professionals, publishing executives interested in keeping up-to-date with industry developments and publishing courses, students and researchers (from undergraduate up).

ISBN 1 84334 669 9
ISBN-13: 978 1 84334 669 2
September 2012
510 pages  234 x 156mm  paperback  
£60.00 / US$100.00 / €70.00
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About the editors

Robert Campbell is Senior Publisher at Wiley-Blackwell Publishing and is Chair of the Publishing Research Consortium (PRC); he is also a former Chair of the International Network for the Availability of Scientific Publications (INASP), the International Association of Scientific, Technical and Medical Publishers (STM) and CrossRef.

Ed Pentz is Executive Director of CrossRef and is a board member of the Open Researcher and Contributor ID (ORCID) initiative, the International DOI Foundation and the UK Serials Group (UKSG).

Ian Borthwick is a Portfolio Development Manager at IET Standards Limited, UK, and is the Under-35 STM board member serving from 2008 to 2014.

Titles which may also be of interest:
A Librarian’s Guide on How to Publish
Scholarly Communication in Library and Information Services
Scientific Publishing
Content Licensing
Scholarly Communication for Librarians


Contents

Introduction: overview of academic and professional publishing
Robert Campbell
 - Introduction
 - Trends in journal publishing
 - The four phases of the ‘modern journal’
 - The rise, fall and rise in circulation
 - Current status
 - Electronic publishing
 - Journals and data
 - A dark cloud
 - The future
 - References

Peer review in a rapidly evolving publishing landscape
Irene Hames
 - Introduction
 - Peer review as the foundation of the primary literature
 - The peer-review process
 - Evaluation and decision-making
 - New models of peer review
 - Post-publication review and evaluation
 - Conclusion and outlook
 - Sources of further information
 - References

The scholarly ecosystem
Michael Jubb
 - Introduction
 - Funding of research by governments, business and other organisations
 - Research and researchers
 - Competition and collaboration
 - Looking forward
 - Notes
 - References

The digital revolution
Michael Clarke
 - Introduction
 - Online publishing platforms
 - Web 2.0
 - Workflow integration
 - Mobile devices
 - Semantic technology
 - Publisher interests in semantic technology
 - Conclusion and outlook
 - References

Publishing and communication strategies
David Green and Rod Cookson
 - Introduction
 - Strategic developments in the scientific and academic publishing industry
 - Product development vs. market development
 - Programme management and portfolio development
 - The Tao of Academic Publishing
 - Acknowledgments and sources of further information
 - Notes
 - References

Development of journal publishing business models and finances
John S. Haynes
 - Introduction
 - Business models for scholarly journals
 - Cost management
 - Financial management and performance
 - Journals as a portfolio
 - Conclusion and outlook
 - Note
 - Sources of further information
 - References

Development of book publishing business models and finances
Frances Pinter, with the assistance of Laura White
 - Introduction
 - The impact of digitisation and digital publishing
 - The stakeholders and market drivers of digital book publishing
 - The shape and development of new book publishing business models
 - Conclusion – the future of ‘stuff’
 - Acknowledgements
 - Further reading
 - References

Editorial and production workflows
Volker Böing
 - Introduction
 - Advances in formats and in editorial and production workflows
 - Metadata and XML-based processing
 - Electronic production workflows
 - Business process management and IT systems development
 - Quality assurance
 - Conclusion and outlook
 - Note
 - References

Electronic publishing standards
Todd Carpenter
 - Introduction
 - Standards development
 - Key standards in electronic publishing
 - Conclusion
 - Notes
 - References

Citation, bibliometrics and quality: assessing impact and usage
Adam Finch
 - Introduction
 - Quality, impact and popularity
 - Citation indices
 - Journal impact metrics
 - Backlash against citation metrics
 - Strategic journal development
 - The ‘early view’ effect
 - Open Access (OA) and citations
 - Author metrics
 - The future of research performance metrics
 - References

Relating content to the user
Joy van Baren
 - Introduction: user experience in the publishing industry
 - Researcher workflow: insights from market and user research
 - Interactivity, personalization and dialogue
 - Metadata and text mining
 - Interoperability and workflow support
 - Authority, versioning and trust
 - Conclusion and outlook
 - Sources of further information
 - References

Sales, licensing and marketing
Tony O’Rourke
 - Introduction
 - Fundamentals of a publishing business
 - Understanding the market
 - The development of pricing models
 - The role of the publisher in adding value
 - Conclusion and outlook
 - Acknowledgments and sources of further information
 - References

The evolving role of libraries in the scholarly ecosystem
Keith Webster
 - Introduction
 - The move to digital collections
 - The changing role of libraries
 - The triple helix, research funding and libraries
 - Where next? Discovery and the role of libraries
 - Notes
 - References

Publishing ethics and integrity
Elizabeth Wager
 - Introduction: why should publishers be concerned about ethics?
 - What can go wrong if scholarly publishing is unethical?
 - What can publishers do to prevent, detect and respond to research and publication misconduct?
 - How should editors and publishers respond to allegations or suspicions of fraud and misconduct?
 - What role should publishers play in setting journal policies?
 - The relationship between publishers and journal editors
 - Why being ethical makes commercial sense
 - Conclusions and outlook
 - Sources of further information
 - References

Legal aspects and copyright
Mark Seeley and Lois Wasoff
 - Introduction
 - Copyright basics
 - Role of copyright in the digital age
 - Publishing agreements
 - Creative commons and similar licences
 - Piracy issues and enforcement routes
 - Conclusion and outlook
 - Sources of further information
 - Notes
 - References

Relationship management
Caroline Black
 - Introduction
 - Establishing a formal relationship: contracts, obligations and responsibilities
 - Collaborative journal development
 - Adopting an account management approach
 - Managing the people in a relationship
 - Winning and retaining publishing contracts
 - Summary
 - References
 - Other useful resources

Does journal publishing have a future?
Michael Mabe
 - Introduction
 - Key Question 1: Research behaviour: will researchers still communicate and be evaluated by journal publication?
 - Key Question 2: Technology: will tools develop that make the current journal obsolete?
 - Key Question 3: Business models: will there be any viable business models to sustain publishing operations with net returns?
 - Key Question 4: Political zeitgeist: will public (political) attitudes regarding the Internet make publishing impossible?
 - Conclusions
 - References

External forces and their impacts on academic and professional publishing
Kent Anderson
 - Introduction
 - Abundance and absorption: the reality of a ‘flat’ information world
 - Customer demands and preferences
 - Devices and mobility
 - Business model pressures
 - Workflows and use-cases
 - Metrics and meaning
 - Source of stability
 - Trends worth watching
 - Conclusion
 - References

Career development in academic and professional publishing
Nicholas Canty and Anthony Watkinson
 - Introduction
 - Entry routes
 - Subject expertise and skills
 - Qualifications
 - The value of a publishing qualification
 - Internal and external training courses for publishing staff: learning on the job
 - Occupational standards
 - Career development in post
 - Current and future skills
 - Resources
 - Acknowledgements

Epilogue: trust in academic and professional publishing
Ed Pentz
 - Introduction
 - Trust in scholarly publishing
 - How do publishers establish trust?
 - Stewards of content
 - What about business models and costs?
 - What about small publishers?
 - Identification of content and people
 - Conclusion and outlook
 - Notes
 - References

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