This item is in: Finance > Commodities
The international potato industryJoseph Guenthner, Department of Agricultural Economics, University of Idaho, USA
Joseph Guenthner has a quite incredible knowledge of the potato industry and he is particularly gifted at disseminating this knowledge.
Richard Harris, President of the UEITP (European Association of Potato Processing Industry)
… a comprehensive picture of the dynamics and structure of the current global potato market.
Potato Business World
- the first book to provide a comprehensive overview of the world potato trade
- covers everything from the history of the potato through to plant types and uses, production, consumption and demand to pricing
- analyses the trade in fresh potatoes, frozen potatoes, seed potatoes and the fast-food, snack food and dehydrated potato industries
- essential information for growers, processors, retailers, marketers, agricultural economists, fresh produce brokers and traders as well as national and international planning agencies
The potato industry is one of the world's most significant food producers and accounts for a huge proportion of its fresh produce trade. Potatoes are at once the staple of many communities throughout the developed and developing world, a source of livelihood for many others, and an international commodity of enormous significance to the world economy, as well as the backbone of the ever-growing fast-food and snack food industries.
The international potato industry is the first book to provide a comprehensive overview of this complex business. Written by one of the world's leading authorities on the potato industry and its economics, it examines every link in the market chain which leads from the field to the consumer's plate. The first part of the book shows the impact that the potato has had on people and their culture since its origins in the Inca society of South America, and shows how potato consumption, in its many forms, continues to influence economic and social development in today's fast-food society.
The second part provides a detailed description of the patterns of supply, demand and pricing in the global potato market, while the third part looks at the trade in potatoes around the world, devoting separate chapters to fresh, frozen, seed potato and other potato products. Finally, the book deals with the future outlook for the global potato industry and with the technological and market challenges it faces in the coming years.
The international potato industry provides the most comprehensive picture yet available of the dynamics and structure of the global potato market at the beginning of the 21st century, and will be essential reading for all those new to or already involved in the potato and ancillary industries worldwide – whether as growers, processors, shippers, retailers, marketers, advisers or fast-food providers – as well as for agricultural economists, fresh produce brokers and traders and national and international economic planning agencies.
ISBN 1 85573 465 6
ISBN-13: 978 1 85573 465 4
November 2001
312 pages 234 x 156mm hardback
£155.00 / US$265.00 / €185.00
Usually dispatched within 24 hours
About the author
Joe Guenthner is Professor of Agricultural Economics at the University of Idaho, where he specialises in the economics of the potato industry. Raised at Antigo, Wisconsin, on a farm that produced potatoes for fresh, processed and seed potato markets, he has been involved in the potato industry all his life. In addition to his university appointment, he is active as a consultant to the industry, where his clients have included Frito-Lay, Lamb-Weston, Monsanto, the National Potato Council, Navajo Agricultural Products Industry, the New York Cotton Exchange, Pepsico Foods International, the Ukraine Ministry of Agriculture, the US Potato Board, Washington Potato Commission and Zeneca.
In 1993, he was Visiting Scholar in the Department of Land Economy at the University of Cambridge. He has a BS from the University of Wisconsin, an MS from Montana State University and a PhD from Washington State University. He has published extensively in academic and trade journals and writes 'The Guenthner Report' for Spudman magazine.
Joe Guenthner was elected President of Potato Association of America for 2001-2002.
Contents
History and background
- A brief history
- Cultural aspects of potatoes
- References
Plant properties, types and use
- Nutritional attributes
- Culinary aspects of potatoes
- Potato types and varieties
- Fresh potatoes
- Processed potatoes
- Fresh processed potatoes
- Seed potatoes
- Livestock feed and other uses
- References
Potato supply
- Potato growth requirements
- Production zones
- Production trends
- Costs
- Factors that influence plantings
- Potato yields
- References
Potato demand
- Demand theory
- Factors that influence demand for potato products
- Utilisation trends by country
- Consumption trends by type of final product
- Demand forecasting models
- References
Prices
- Price theory
- Pricing mechanisms
- Institutions and information
- Price changes through time
- Price forecasting
- References
Fresh potato trade
- Fresh potato exports
- Fresh potato imports
- Net trade for fresh potatoes
- Fresh potato prices
- Fresh potato trade barriers
- Trade disputes
- References
Frozen potato trade
- Frozen potato exports
- Frozen potato imports
- Net trade for frozen potatoes
- Frozen potato trade prices
- Frozen potato trade issues
- References
Seed potato trade
- Seed potato exports
- Seed potato imports
- Seed potato net trade
- Seed potato prices
- Seed potato trade issues
- References
Other potato trade
- Potato snack trade
- Dehydrated potato trade
- Starch potato trade
- Miscellaneous potato trade
The marketing chain
- Quick service restaurants
- Processors
- Retailers
- Fresh packers
- Growers
- Potato futures markets
- References
Technology issues
- GMO acceptance
- Seed technology
- Plant property rights
- Electronic technology
- References
Market issues
- Greater China
- Trade agreements
- Currency exchange
- Branding by variety
- International growers
- References