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Swiss wine market report
Pierre Spahni
The Swiss wine industry is waking up to a new challenge: to raise the competitiveness of its wines, which has been eroded by the general strength of the country's currency during the first half of the 1990s and is becoming ever more evident as the liberalisation of the country's trade regime is taking hold.
This report brings together material on the vital issues shaping the future of the Swiss wine market. After a brief look at the country's socio-economic situation, consumption patterns are reviewed. The market for reds and for whites is then examined. Much of the emphasis is laid on imports, which have hardly been looked at to date. A look at distribution channels shows how wines reach final consumers. A handy who's who of negociants-importers is supplied. Finally, Pierre Spahni provides a review of the most recent policy changes and looks ahead at those planned for up until 2001- and beyond.
The report is aimed at a foreign readership primarily - not just exporters seeking to gain a better knowledge of this major market but also for economists, lawyers and civil servants interested in the wine sector and those dealing with Swiss trade issues in general.
ISBN 1 85573 322 6
ISBN-13: 978 1 85573 322 0
January 1998
192 pages A4 paperback
£135.00 / US$230.00 / €170.00
Usually dispatched within 24 hours
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Contents
Introduction
Political situation and economic outlook
- Political stability
- Economic stagnation
Trends in wine consumption
- Post-war trends
- Two markets out of phase
- Consumption and purchasing patterns
The market for reds
- Domestic wines
- Imported wines
The market for whites
- Domestic wines
- Imported wines
Retail channels
- Channels supplying consumption in public ('on-trade')
- Retailing channels for home consumption ('off-trade')
Wholesalers and negociants
- Retail channels
- Food wholesalers and negociants
Marketing and trade policy changes
- The new legislation on food marketing
- A much freer import regime
- Perspectives
Appendix
- 1 Import data
- 2 Top 100 contacts