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The international wine trade (Second edition)

Pierre Spahni

Wine professionals who look for a deeper understanding of their trade will be engrossed by this book.
Hugh Johnson on the first edition

This is the second edition of the definitive analysis of the international wine trade. This new edition focuses on individual trade flows across the major importing and exporting countries, examines the increasing role of food retailers in wine selling and looks for the future trends which will shape the industry in the new millennium.

The book begins by examining technical factors in the wine trade giving rise to differences in pricing and considers how wines' characteristics help to position the final products. It shows how trends in consumption are changing in different ways in the traditional and Anglo-Saxon markets and explains the effects of developments in international trade such as the role of trade barriers.

The heart of the book profiles the ten major wine importing countries and considers:

Trends in the consumption of alcoholic drinks

Wine market and import patterns

The configuration of import and distribution channels

Each country's trade policy with detailed comparisons between them

The book then goes on to consider the wine trade from the exporters point of view and describes:

The challenge posed by New World producers to those based in Western Europe

The influence of the previously planned economies of the former Soviet bloc

The role of the EU and the likely effect of further European integration

The influence of tariff schedules and the GATT negotiations

This edition will be essential reading for all wine trade professionals including: wine producers, importers and exporters, negocients, co-operatives and regional economic development agencies, and wine merchants and retailers.

ISBN 1 85573 542 3
ISBN-13: 978 1 85573 542 2
September 2000
416 pages  234 x 156mm  hardback  
£145.00 / US$245.00 / €180.00

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About the author

Pierre Spahni was born into a family of wine brokers, and holds doctorate degrees in Business Science and in Agricultural and Food Marketing. He now works as an independent researcher and provides consultancy services to institutions and companies dealing with wine.

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Contents

Introduction

Production
 - Viticulture
 - Winemaking
 - colour
 - strength
 - character and style
 - container's size
 - additives and contaminants
 - quality control
 - The environment
 - Finance
 - fixed costs
 - operating costs
 - financing
 - Innovation

Consumption
 - Main features and trends
 - products attributes (characteristics)
 - three basic models
 - Traditional markets
 - the case of France
 - New markets
 - the British and US models

Prices and other trade determinants
 - Prices, exchange rates and costs of trading
 - Tariffs, excise duties and sales taxes
 - Technical and other legal requirements
 - Exports assistance
 - Promotional support

The major import markets Japan and North East Asia
 - Japan
 - Market and import trends
 - Trade policy
 - Import and distribution channels
 - Outlook

North America
 - Canada
 - United States
 - Market and import trends
 - Trade policy
 - Import and distribution channelsOutlook
 - Outlook

Western Europe
 - Belgium – Luxembourg
 - Market and import trends
 - The Netherlands
 - Market and import trends
 - Germany
 - Market and import trends
 - Import and distribution channels
 - Outlook
 - France
 - United Kingdom
 - Trade policy
 - Market and import trends
 - Import and distribution channels
 - Sweden
 - Switzerland

Exporter's profiles
 - The New World
 - Australia
 - Chile and Argentina
 - The United States
 - The old continent
 - France
 - Italy
 - Spain
 - Portugal
 - Germany
 - Greece
 - Cyprus
 - North and South Africa

Transition economies
 - Major importers
 - Former East Germany
 - Poland
 - The Czech Republic and Slovakia
 - The former USSR and Russia
 - Leading exporters
 - Romania
 - Bulgaria
 - The former Yugoslavia
 - Hungary
 - Trade with the EU

Brave new round
 - GATT's legacy
 - Intellectual property rights
 - trademarks
 - geographical indications and appellations
 - Technical standards, sanitary and phytosanitary measures
 - Tariff levels and quotas (markets access)
 - Domestic and export subsidies
 - EU policy and world imbalance
 - More distant trade
 - Growth and distribution
 - Waning EU presence
 - All winners round
 - The game of the names
 - By the (wine) lake

Appendix: Tariff schedules for key markets

Index