This item is in: Chandos > Internet, web and social media > Social media

Building Communities: Social networking for academic libraries

Denise Garofalo, Mount Saint Mary College, USA

Chandos Publishing Social Media Series No. 13

 - provides information on how to plan, integrate, and assess the use of social media in academic libraries
 - gives examples on the best social media technologies to implement in academic libraries
 - discusses the skills and knowledge required in the academic library to launch a successful social media campaign
 - describes the positive impact social media can have on an academic library

Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: ‘What’s next?’

Readership: Information professionals, managers, staff, students, and all those involved with academic libraries.

Approx. £47.50 / US$80.00 / €55.00

An e-book version of this title will be available from Chandos Publishing Online. To view the current titles available visit Chandos Publishing Online

About the author

Denise A. Garofalo is Systems and Catalog Services Librarian at Mount Saint Mary College in Newburgh, New York. Denise previously served as Library Director at the Astor Home for Children in Rhinebeck, and held various technology positions at the Mid-Hudson Library System in Poughkeepsie, as well as positions in many other libraries. Denise is a trustee for the Marlboro Free Library in New York and has served on various library committees at the regional and state level. She has presented at international conferences, is a regular reviewer, and writes a column, ‘Tips from the Trenches’, for the Journal of Electronic Resources Librarianship. She is a peer reviewer for the International Journal of Library Science and the Journal of Library Administration and Management, and has written chapters for many library technology books.

Titles which may also be of interest:
Making Sense of the Web
Social Reading
Managing Social Media in Libraries
Managing Academic Libraries
The Ecosystem of Digital Assets

Contents

In the beginning; Starting construction; Step back and review; Looking ahead.