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From Science 2.0 to Pharma 3.0: Semantic search and social media in the pharmaceutical industry and STM publishing

Hervé Basset, Science Intelligence, France, David Stuart, King's College London, UK and Denise Silber, BASIL Strategies & Doctors 2.0 TM & You, France

Chandos Publishing Social Media Series No. 7

I can only highly recommend reading this book by Hervé Basset for a better understanding of the challenges of social media.
Jean-Philippe Accart, www.jpaccart.ch

 - gives a global overview of success and failure in Science 2.0
 - presents useful stories and lessons learned
 - gives a clear view of how semantic search is present in science platforms and its potential in STM publishing
 - offers realistic perspectives written by experts in contact with research and medical communities

Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of ‘3.0’ in Pharma and STM publishing.

Readership: Those interested in Science 2.0 and Pharma 3.0., including researchers, information professionals, and managers.

£49.50 / US$85.00 / €60.00

An e-book version of this title is available to purchase as part of a Collection or Pick n Mix. Visit Chandos Publishing Online

About the authors

Hervé Basset is Librarian at a large pharmaceutical company. In parallel, he is an independent consultant and the owner of scienceintelligence.wordpress.com and regularly gives courses to information professionals and conferences. Hervé's current interest focuses on monitoring technologies and the application of Web 2.0 and Social Media to Science business. Hervé has a Masters degree in Library and Information Science.

David Stuart is a research associate at King's College London, and an honorary research fellow at the University of Wolverhampton where he previously completed his PhD in webometrics. He regularly writes about social media, open science, and the web of data in both academic and professional journals.

Denise Silber is a trans-Atlantic eHealth pioneer, based in Paris and founder of the BASIL strategies agency and its well-known Doctors 2.0 TM & You, international healthcare social media conference. Denise applies Social media to the improvement of healthcare, and holds an MBA from Harvard.

With contributions from François Boutin.

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Local Community in the Era of Social Media Technologies
The Plugged-In Professor
Security Risks in Social Media Technologies
Public Interest and Private Rights in Social Media

Contents

PART 1 FROM SCIENCE 2.0 (2000–2010)
PART 2 … AND PHARMA 2.0 …
PART 3 … TO PHARMA 3.0 (2010–)

PART 1 FROM SCIENCE 2.0 (2000–2010)

The Web 2.0 revolution and the promise of Science 2.0
David Stuart
 - The web as a platform: web services, the cloud and the app
 - Harnessing collective intelligence
 - Data as the ‘next Intel Inside’
 - Notes

The state of Science 2.0
David Stuart
 - A reluctance to change
 - Scepticism about the promise of Science 2.0
 - The lack of a supportive environment
 - Conclusion
 - Note

PART 2 … AND PHARMA 2.0 …

Health 2.0 and beyond
Denise Silber
 - 2.0 becomes social media
 - Big promises: is there a pot of gold?
 - Leading Health 2.0 and social media sites and applications
 - Notes

The digital pharma industry
Hervé Basset, with contributions from Paul Tunnah and Andrew Spong
 - The pharma industry adopts …
 - The pharma industry watches …
 - The pharma industry remains cautious: the dark
 - face of SoMe
 - Notes

PART 3 … TO PHARMA 3.0 (2010–)

The semantic search in life sciences
Hervé Basset and François Boutin
 - Semantic? What’s this?
 - What do researchers expect?
 - A survey of biomedical semantic interfaces
 - The future will be semantic
 - The semantic for pharmas
 - Notes

Semantic? What’s this? What do researchers expect? A survey of biomedical semantic interfaces The future will be semantic The semantic for pharmas Notes
Hervé Basset
 - Enterprise 2.0
 - MS SharePoint 2010
 - And the next revolutions are?
 - Conclusion
 - Notes

The next 3.0
Hervé Basset
 - Science 3.0
 - Pharma 3.0
 - Big STM 3.0
 - Notes