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Google This!: Putting Google and other social media sites to work for your library

Terry Ballard, New York Law School, USA

Chandos Information Professional Series

At last, a book that helps to understand and apply the tools that the techno-savvy are using…This book is your next step in continuing your education and retooling to prepare for the ensuing and unabating information tsunami.
Loriene Roy, ALA President, 2007-2008

His sense of adventure, his clarity of thought and expression, and most of all his Chandos Information Professional Series delight in discovering creative solutions to the enduring problems of order and access make Google This! something rare, a useful manual that is also a pleasure to read. This era is made for adventurous librarians, who gather resources from far and wide, take them for test runs, calibrate their accuracy and reliability, and then hand the keys to the rest of us. Lucky us!
Marilyn Johnson, author of This Book is Overdue!: How Librarians and Cyberlibrarians Can Save Us All.

 - provides step-by-step instructions for creating iGoogle gadgets in XML, iGoogle themes, Google Maps with community locations, and Google Earth links to archived library data
 - describes the full process for creating a Google Custom Search engine
 - written by an award winning author who has been an academic systems librarian for 20 years

Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution’s library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going?

Readership: Librarians or museum professionals interested in developing a greater web and social media presence for their institution. This book will provide them with material to justify these actions to directors and administrative boards.

£47.50 / US$80.00 / €55.00

An e-book version of this title is available to purchase as part of a Collection or Pick n Mix. Visit Chandos Publishing Online

About the author

Terry Ballard is currently the Assistant Director of Technical Services for Library Systems at the Mendik Library of the New York Law School in Lower Manhattan. He has been a library professional since 1969. Since receiving his library degree in 1989 Ballard has worked in New York and Connecticut as an academic librarian and adjunct professor in information science. He is the author of INNOPAC: A reference guide to the system, as well as more than 50 articles in library journals. He has also presented at more than a dozen national and international conferences.

Titles which may also be of interest:
Building Your Library Career with Web 2.0
Do You Web 2.0?
Web 2.0 Knowledge Technologies and the Enterprise
Web 2.0 and Libraries
Building Library 3.0
The Plugged-In Professor

Contents

What does the Internet have to do with my library?
 - A personal journey
 - A brief history of the Internet
 - The World Wide Web
 - Librarians and the Internet
 - A brief history of Google
 - An uneasy relationship
 - Conclusion
 - Webliography
 - References

What does the Internet have to do with my library?
 - A personal journey
 - A brief history of the Internet
 - The World Wide Web
 - Librarians and the Internet
 - A brief history of Google
 - An uneasy relationship
 - Conclusion
 - Webliography
 - References

Google Custom Search
 - A new summer project
 - How it works
 - Other libraries using Custom Search
 - Looking to the future
 - Conclusion
 - Webliography
 - References

Facebook and Twitter
 - Introduction
 - A history of Twitter
 - A history of Facebook
 - Case study: the British Library
 - Case study: the Rodman Public Library
 - Case Study: the New York Public Library
 - An academic perspective: Rutgers, The State University of New Jersey
 - Case study: Reader’s Advisory
 - Conclusion
 - Webliography
 - References

Flickr: if it’s good enough for the Library of Congress it’s good enough for your library
 - A history of Flickr
 - Case Study: Library of Congress
 - Case Study: the Lester Public Library in Two Rivers, Wisconsin
 - How to use Flickr
 - Libraries making exemplary use of Flickr
 - Conclusion
 - Webliography

iGoogle and other useful products
 - Google Groups
 - Google Mail
 - Google Analytics
 - iGoogle
 - Google Documents
 - Google Voice
 - StatCounter
 - Skype
 - GIMP (GNU Image Manipulation Program)
 - IMDB (Internet Movie Database)
 - LibraryThing
 - KaywaQRcode
 - Conclusion
 - Webliography
 - References

YouTube: much more than videos of cats playing piano
 - A history of YouTube
 - A visit to YouTube headquarters
 - How to add a video to YouTube
 - Adding your own captions
 - Other exemplary sites
 - Case study: citizen journalism – Queens Library budget cuts
 - YouTube as a source for medical information
 - Conclusion
 - Webliography
 - References

Google Scholar – just walked down the aisle with WorldCat
 - A history of Google Scholar
 - Case study: Google Scholar in an academic setting
 - Case study: Ohio College Library Consortium
 - At the Googleplex
 - Conclusion
 - Webliography
 - References

Blogger: get your message out where the patrons are
 - A history of Blogger
 - A history of WordPress
 - A visit with the blog team at Google
 - Adding sound
 - Case study: a blog success story
 - Conclusion
 - Webliography

Google Maps and Google Earth
 - Introduction
 - Geotagging the online collections’ locations
 - Google Maps
 - At Google’s New York headquarters
 - Conclusion
 - Webliography
 - References

Electronic books
 - Genesis
 - A university digitization project
 - Google Books
 - A visit to the Googleplex
 - The Internet Archive
 - The e-book revolution
 - Conclusion
 - Webliography
 - References

Discovery platforms
 - Introduction
 - A new offering
 - Social tagging
 - Conclusion
 - Webliography
 - References

Mobile applications for libraries
 - The mobile universe
 - Case study: the Mendik Library of New York Law Schoo
 - Library Anywhere
 - BiblioCommons
 - The mobile market
 - Conclusion
 - Webliography
 - References

Where is this all going?
 - Introduction – the information shift
 - The end of spin
 - Marshall Keys
 - What can go wrong?
 - The look of a digital library
 - The next generation of librarians
 - Conclusion
 - Webliography
 - References