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China and India: Opportunities and threats for the global software industry

John McManus, University of Lincoln, UK, Mingzhi Li, Tsinghua University, China and Deependra Moitra

Chandos Asian Studies Series No. 3

 - written from a highly knowledgeable and well-respected practitioner in the field of global strategy and software engineering
 - draws on the authors wide-ranging practical experience of working with some of the worlds leading global service providers on major strategy development and service provision
 - provides practical guidance to real-world problems in the global software industry

In the last 30 years, the world’s software industry has been developing rapidly and the landscape has also been changing dramatically. It is no longer predominately controlled by the developed countries such as the United States and the United Kingdom. This book examines the competitive and strategic issues faced by China and India through a political, economic, social, technological, environmental and legal analysis. The book reviews their competitive strengths and weaknesses and the potential risks for organisations looking to expand or invest resources in these two countries. The book also looks at the market strategies of both countries in a global context and identifies the critical success factors that have enabled China and India to gain competitive advantage in their respective markets. Importantly, the book examines the threats that these two countries pose to other countries looking to expand their presence in the global software markets. This book helps practitioners and business managers who are responsible for a firm’s strategy or investment resources to grasp and understand the complexities and challenges faced by those organisations looking to expand their operations in these countries.

ISBN 1 84334 158 1
ISBN-13: 978 1 84334 158 1
February 2007
188 pages  234 x 156mm  hardback  
£80.00 / US$135.00 / €95.00

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About the authors

John McManus PhD is based at the University of Lincoln (UK). Mingzhi Li is an Associate Professor of Economics at the School of Economics and Management, Tsinghua University, P. R. China. Deependra Moitra is a senior corporate executive at one of India’s leading global IT consulting and services companies.

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The Political Economy of Corporate Responsibility in India
Prospects of Regional Economic Cooperation in South Asia
India's Innovation Blueprint

Contents

The global software industry
 - Introduction
 - Foreign direct investment (FDI)
 - FDI and labour markets
 - FDI and market growth
 - FDI in China
 - FDI in India
 - Conclusions
 - Notes

China: a PESTEL analysis
 - Introduction
 - Overview of China’s software industry
 - China’s software industry: a PESTEL analysis
 - Conclusions
 - Notes

India: a PESTEL analysis
 - Introduction
 - Overview of India’s software industry
 - India’s software industry: a PESTEL analysis
 - Conclusions
 - Notes

China versus India – a SWOT perspective
 - Introduction
 - SWOT analysis of China’s software industry
 - Weaknesses
 - SWOT analysis of India’s software industry
 - Conclusions
 - Further reading
 - Notes

Segmentation within the global software industry
 - Introduction
 - China: defining the markets
 - India: defining the markets
 - Conclusions
 - Notes

Interrelationships in China and India’s software industries
 - Introduction
 - Interrelationships and horizontal strategies of software firms
 - Software clusters in China and India
 - Conclusions
 - Further reading
 - Notes

Competitive position strategy
 - Introduction
 - Competitive position strategy for the Chinese software industry
 - Competitive position strategy for the Indian software industry
 - Conclusions
 - Further reading
 - Notes

Pursuing competitive strategies
 - Introduction
 - Competitive advantage
 - Strategic focus: the case for China
 - Strategic focus: the case for India
 - Conclusions
 - Notes

Marketing and customer-oriented strategies
 - Introduction
 - Marketing strategy framework
 - Marketing and customer-oriented strategies for China and India
 - China and India – implications for the global software industry
 - Conclusions