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The Brave New World of Publishing: The symbiotic relationship between printing and book publishing

Manfred Breede, Ryerson University, Canada

 - written by a highly knowledgeable and well respected academic and practitioner in the print media field
 - provides detailed technical information on conventional and digital reproduction technology
 - technology is discussed in the context of the cultural evolution of communication
 - can be used as a decision making tool as to which technology is best suited for a broad range of publications
 - suggests novel ways of creating new book categories and book architectures

This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book discusses the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies.

Readership: Staff - at all managerial levels in the publishing industry and libraries, as well as post secondary teachers and students in communication, publishing and printing programs.

£42.50 / US$70.00 / €50.00

£62.50 / US$105.00 / €75.00

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About the author

Manfred H. Breede is a professor of printing and bindery processes at Ryerson University in Toronto, Canada for the past 20 years. He has published numerous articles in academic journals, professional journals and book chapters. He is the author of both the 1st and the 2nd editions of the book Handbook of Graphic Arts Equations and makes frequent presentations at academic conferences, symposiums and industry forums. In 2002 he was recognized by the readers of the Canadian graphic arts journal PRINTACTION as one of the '50 Most Influential People in the Graphic Arts in Canada'.

Titles which may also be of interest:
Academic and Professional Publishing
A Librarian’s Guide on How to Publish
Never Mind the Web
New Thinking for 21st Century Publishers
The Future of the Book in the Digital Age

Contents

The origins and evolution of the book and printing processes
 - The earliest evidence of graphic communication
 - Substrates and the issue of transportability
 - Book architectures
 - Incunabulum: the dawn of printed books
 - From one-off to mass production
 - Other printing processes
 - The early type designers
 - The book gets a new ‘interface’
 - The spread of printing and the book
 - A new printing process is born
 - General industrialization improves all facets of book production
 - The development of digital printing
 - Predictions for the future and the acceptance of new technology

Why conventional and digital printing processes will coexist for some time to come
 - Conventional printing processes
 - Image carrier cost analysis
 - Offset-lithographic presses
 - The principles of digital printing processes

A new business model requires a new means of production
 - The long tail in book publishing
 - Bricks and mortar versus online selling of books
 - The long tail of backlists
 - The digital printing advantages
 - The digital printing disadvantages
 - Chapter conclusion

The state of digital printing and integrated book manufacturing systems
 - Overview
 - Single-color digital presses
 - Multicolor digital presses
 - Integrated book manufacturing systems
 - Two different on-demand book printing systems

New book genres and book architectures made possible by digital printing
 - Digital printing returns the book to its early beginnings
 - Course packs and customized textbooks
 - Photo books
 - Self-published books
 - Books with variable content
 - The accordion book

Digital printing and the internet complement each other
 - Consumer behaviors are changing
 - Leading companies leveraging web-to-print technology
 - Web-to-print software
 - The Amazon.com phenomenon