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Managing Global Business Strategies: A twenty-first-century perspective

John McManus, Don White, University of Lincoln and Neil Botten, Westminster Business School, UK

…a great, short introduction to the rules and aspects of growing business globally.
Learned Publishing

…clearly fluent in business, the authors brilliantly explain complex theories succinctly.
Learned Publishing

 - written by highly knowledgeable and well-respected practitioners and academics in their field
 - provides practical insight and realistic answers to global and strategic problems
 - progressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business
 - diverse channels of thinking, and gives historical and new perspectives on the factors that drive global strategy
 - insight into the BRIC nations and their rise to prominence within global markets

Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.

Readership: Key decision makers in multi-national and corporate firms globally in both public and private ownership. Primary audiences include CEO’s, senior managers, consultants, researchers and academics.

£42.50 / US$70.00 / €50.00

£62.50 / US$105.00 / €75.00

About the authors

Dr John McManus is Rushmore Professor in Management Sciences (USA) and Senior Research Fellow at the University of Lincoln (UK). He is the author of several business software and strategy related text books. Prior to becoming an academic, Dr McManus worked within the global software industry. Dr Don White is Dean of Faculty Business and Law, University of Lincoln. Dr White has lectured extensively, on management information systems and has acted as a consultant to the National Health Service (HNS). Neil Botten is Principal Lecturer, Strategic Management at Westminster Business School. He is the author/co-author of several highly successful textbooks.

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Contents

The rapid change in international and global business
 - Globalisation of management
 - Globalisation of international business
 - Global capital and capital markets
 - Foreign direct investment and economic integration
 - Multinational enterprises and global enterprises
 - Global and intra-corporate entrepreneurship
 - Key chapter messages
 - Notes

The market and competitive forces that shape international and global business
 - Globalisation of markets
 - Global expansion of world trade
 - Market opportunities for firms operating within the OECD
 - Global and international service markets
 - Policy, regulation, consumers and the market
 - Innovation and diffusion
 - Key chapter messages
 - Notes

The socio-cultural forces that shape international and global business
 - Global interaction of cultures and economic systems
 - Cultural cross-national differences
 - Socio-cultural foundations and implications of current
 - strategic thinking
 - Inherent capabilities within the socio-technical
 - dimension of international management
 - Overseeing cultural diversity
 - Key chapter messages
 - Note

The forces that shape strategic effectiveness in global markets
 - Determining global, national and strategic aspirations
 - Determining global strategic forces and behaviour
 - Determining global success factors within a firm
 - Determining strategic success and failure within firms
 - Key chapter messages
 - Notes

Emergent global and international business strategies
 - Emergent strategy: rethinking the paradigm
 - Business models and management metaphors
 - Recursive causality in strategic management
 - Creative approaches to innovative business strategies
 - Emergent innovation and strategic transfer mechanisms
 - Key chapter messages
 - Notes

Managing the strategic process in a global and international business environment
 - Determining the strategic process
 - Determining strategic formulation and dynamics
 - Determining strategic choice (entry and exit strategies)
 - Translating strategy into action
 - Key chapter messages
 - Notes

Case study: China, India and Russia – a strategic and market perspective within the global software industry
 - Introduction
 - Market segmentation
 - Competitive scope
 - Strategies and interrelationships
 - The software industry: a Chinese perspective
 - The software industry: an Indian perspective
 - Russia’s software industry
 - Conclusions: some implications for the industry
 - Acknowledgements
 - Notes

Case study: evaluating the commercial aerospace industry of the BRIC nations
 - Introduction
 - The global aerospace industry
 - Brazil’s aerospace industry
 - Russia’s aerospace industry
 - India’s aerospace industry
 - China’s aerospace industry
 - Conclusion
 - Note

Conclusion