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The Chinese Consumer Market: Opportunities and Risks

Edited by Lei Tang, ESC Rennes School of Business, France

 - the first book is in English made by Chinese researchers with a Chinese viewpoint of developments
 - provides the management implications in different sectors of the Chinese economy
 - predicts future trends

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

ISBN 1 84334 332 0
ISBN-13: 978 1 84334 332 5
April 2009
250 pages  234 x 156mm  hardback  
£65.00 / US$110.00 / €80.00

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About the editor

Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.

Contents

Chinese consumer trends
 - Introduction
 - Chinese traditional culture and its values
 - Some essential aspects of Chinese culture
 - The major consumer segments in China and their trends
 - Conclusion
 - References
 - Further readings

The Chinese automobile market
 - A history of China’s automobile industry: three phases
 - The major Chinese automobile manufacturers
 - Local producers may copy designs, especially for spare parts
 - The current automobile market
 - Importing and exporting
 - Market opportunities and risks
 - Main regulations of the Chinese auto industry
 - The leading exhibitions of automobiles and parts in China
 - Understanding Chinese vehicle buying preference
 - Female consumer segments
 - Conclusion
 - References
 - Further readings

The cosmetic sector in China
 - Introduction
 - Market overview
 - Competitive situation
 - Major cosmetic players by product sectors
 - Chinese cosmetic consumers
 - Market opportunities and risks
 - Distribution channels
 - What’s the challenge for newcomers?
 - How to access Chinese cosmetics market?
 - References
 - Further readings

Chinese Internet consumer behaviour
 - Introduction
 - History of the Internet in China
 - Current market growth and statistics
 - Case study: main Internet companies
 - Why e-commerce works well in China?
 - Chinese Internet user characteristics
 - User behaviour and attitudes
 - China’s mobile Internet
 - Chinese Internet opportunities and risks
 - Conclusion
 - References
 - Further readings

The Chinese mobile value-added services market
 - Introduction
 - Current Chinese mobile VAS market
 - Mobile VAS value chain in China
 - The Chinese Consumer Market
 - The significant role of Ministry of Industry and Information Technology (Bernhard, 2006; Tang, 2006)
 - Some main applications in the market
 - Opportunities and risks in VAS market
 - Case study: Rock Mobile (Peng Luo, 2005)
 - New trend in mobile VAS market in China
 - The future of the VAS market
 - Three key factors for the future
 - Conclusion
 - References
 - Further readings

The Chinese media market
 - Introduction
 - Media structure in China
 - Current media market situation
 - Main factors driving growth and change
 - Advertising in transition
 - Opportunities and risks in China’s media market
 - Is mobile television ready in China?
 - Conclusion
 - References
 - Further readings

The Chinese 3G market
 - Introduction
 - Current situation of 3G in China
 - TD-SCDMA: what happened exactly?
 - What is the difference between China and Europe in terms of 3G?
 - Restructuring of Chinese telecom sector
 - Where are 3G Chinese consumers?
 - Contents
 - Conclusion
 - References
 - Further readings

The Chinese wine market
 - Introduction
 - History of grape wine in China
 - Chinese wine producers and their structure
 - Current wine market in China
 - Major wine regulation in Chinese market
 - Behaviour of Chinese wine consumer
 - How to enter the Chinese wine market
 - Constraints to selling wine in China
 - Conclusion
 - References
 - Further readings

The Chinese real estate market
 - Introduction
 - Current real estate market in China
 - Legal issues in real estate development and investment
 - Opportunities and risks for foreign investments
 - Conclusion
 - References
 - Further readings

The Chinese pharmaceutical products market
 - Introduction
 - Development history of the Chinese pharmaceutical industry
 - Current market situation
 - Opportunities and risks in Chinese pharmaceutical industry
 - New consumer trends in pharmaceutical industry
 - The Chinese Consumer Market
 - Conclusion
 - Note
 - References
 - Further readings

The Chinese tourism market
 - Introduction
 - Current situation in tourism industry
 - Chinese traveller behaviour
 - Key outbound travel segments
 - Spending patterns of Chinese travelers
 - Opportunities and risks in tourism
 - Conclusion
 - References
 - Further readings