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Trends in Mobile Technology and Business in the Asia-Pacific Region

Edited by Youngjin Yoo, Temple University, USA, Jae-Nam Lee, Korea University, Korea and Chris Rowley, City University, UK

Chandos Asian Studies Series No. 18

 - in-depth case studies of countries written by specialists, including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan and Thailand
 - an overview of the emerging trends in both technology and business related to mobile technology in the Asia-Pacific region
 - a comprehensive survey of the mobile business markets in the region
 - successful cases of mobile technology and business innovations and identification of key success factors of mobile technology and business innovations
 - cross-country comparions for mobile technology and business evolutions

This book introduces trends and developments in the area of mobile technology and business in the Asia Pacific region – an area which has emerged as a hotbed for not only much economic development generally, but also the mobile revolution that is sweeping through the globe. Although mobile technology did not originate in the region, over the last decade mobile and wireless technologies and services have rapidly grown in this area. Some companies from this area are taking the leading roles in many aspects of industry (hardware, software and service) and international standard setting organizations as well. The book presents 12 in-depth case studies written by specialists covering many countries in the region in order to provide an evolutionary perspective on mobile technology and business. The book offers both macro-level public policy implications and firm-level strategy for this emerging technology.

Readership: Academics; business executives of firms in the area of mobile technology and business; public policy makers; senior-level undergraduate and graduate students in the area technology management, innovation, strategy and information technology.

£80.00 / US$135.00 / €95.00

An e-book version of this title is available to purchase as part of a Collection or Pick n Mix. Visit Chandos Publishing Online

About the editors

Dr Youngjin Yoo is Associate Professor and Irwin L. Gross Research Fellow in Management Information Systems department at the Fox School of Business & Management at Temple University, USA. Dr Jae-Nam Lee is Associate Professor of MIS in the Business School of Korea University, Korea. Professor Rowley is Editor of the leading journal Asia Pacific Business Review and book Series Editor for ‘Studies in Asia Pacific Business’ and ‘Asian Studies: Contemporary Issues and Trends’. He is based at Cass Business School, City University.

Titles which may also be of interest:
Female Entrepreneurship in East and South-East Asia
The Multi-dimensions of Industrial Relations in the Asian Knowledge-Based Economies
Asian Business Groups
The Economic Relations Between Asia and Europe
The Glass Ceiling in Chinese and Indian Boardrooms

Contents

Trends of mobile technology and business in the Asia-Pacific region: an introduction
Jae-Nam Lee and Youngjin Yoo

Mobile Telecommunications and Business in Australia: Market Overview and Key Emerging Trends
Song Yang, Heejin Lee and Sherah Kurnia

The Current State and Future Directions of the Mobile Technologies and Business in China
Mianzhen Pan and Ji-Ye Mao

Mobile Business and Services in Hong Kong: Its Evolution, Development and Challenges
Patrick Y.K. Chau, Pak-Keung Cheung, Hon Ng and Wilton Fok

Japan: The Leading Mobile Market at the Crossroad
Masao Kakihara

Mobile Business in Korea
Chulwoo Park and Hee-Dong Yang

Trends in Mobile Technology and Business in Malaysia
Norizan M. Kassim and Mohamed Zain

Mobile Computing Applications in New Zealand
Krassie Petrova and David Parry

Beyond Mobile Communications – Ubiquitous Information Environments in Singapore
Anand Ramchand and Shan L Pan

Taiwan as a Mobile Society: Policy, Technology and Societal Challenges
Carol W. Hsu

Trends in Mobile Technology and Business in Thailand
Mongkolchai Wiriyapinit and Prasert Kanawattanachai

Conclusion
Youngjin Yoo and Jae-Nam Lee