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Intellectual Property: The lifeblood of your company

Mark Elmslie and Simon Portman, Hewitsons, UK

 - based on the real experience of the authors and their clients
 - easy to understand and uncluttered by legal jargon or complicated footnotes
 - applicable to a wide range of industries
 - useful to business entities of all sizes, ranging from the individual inventor or start-up company to the big multi-national corporation

Written by two intellectual property (IP) lawyers, experienced in contentious and non-contentious matters, Intellectual Property deals with different types of intellectual property protection and how to apply for them. It also covers how to cope with the infringement of one’s intellectual property or allegations that it infringes someone else’s intellectual property. Finally, the book advises on how best to exploit one’s intellectual property rights and the sort of commercial agreements that will be entered into as a result. Aimed at business people rather than lawyers. Intellectual Property contains concise, practical, day-to-day advice rather than the study of legal theory or case law.

Readership: Individual inventors, the founders of start-up companies, patent and contract officers and any other manager or director in a large or medium sized company involved in the protection and exploitation of its products and the intellectual property rights attaching to them.

£52.50 / US$90.00 / €65.00

£62.50 / US$105.00 / €75.00

About the authors

Mark Elmslie is a partner in Hewitsons specialising in intellectual property litigation. Simon Portman is also a partner in the firm and specialises in non-contentious intellectual property and commercial law with an emphasis on the technology sector.

Titles which may also be of interest:
Intellectual Property Licences and Technology Transfer

Contents

Introduction
 - What this book is about
 - What is intellectual property?
 - Terminology
 - Why is intellectual property important?

Different types of intellectual property and related rights
 - Patents
 - Designs
 - Registered trade marks
 - Copyright
 - Passing off
 - Domain names
 - Confidential information and know-how
 - Supplementary protection certificates
 - Data exclusivity
 - Semiconductor topography rights
 - Remedies

Dealing in IP rights
 - Overview
 - Assignments
 - Licences
 - Confidentiality agreements
 - Materials transfer agreements
 - Heads of agreement
 - Options
 - Manufacturing agreements
 - Research agreements
 - Collaboration agreements
 - Commercial licences
 - Liability and legality
 - Disputes, law and jurisdiction
 - Negotiating contracts

Good intellectual property maintenance and management
 - Protection of owned and generated rights
 - Patent and trade mark attorneys
 - Ownership of internally generated intellectual property
 - Ownership of externally generated intellectual property
 - Keeping information confidential
 - Protecting against infringement of others’ rights
 - General awareness and training
 - Meta-tags and websites generally
 - Summary

Dealing with intellectual property disputes
 - Introduction
 - Nature of litigation
 - The English system and interrelationship with other parts of Europe
 - The Civil Procedure Rules
 - Pre-action correspondence
 - The courts
 - Offers to settle
 - Alternative dispute resolution
 - Insurance
 - Some checkpoints prior to litigation being initiated
 - Interim orders
 - Security for costs
 - Documents: privilege and disclosure
 - A final word

Issues arising on change of ownership
 - Sale of business or change of control?
 - Questions that will be asked
 - IP contract issues
 - Due diligence and warranties
 - How to make the process easier

How does IP affect your business in practice?
 - Introduction
 - Bioscience
 - Software
 - Consumer goods

Conclusion