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Public Interest and Private Rights in Social Media

Edited by Cornelis Reiman, Reiman and Co., Australia

Chandos Publishing Social Media Series No. 3

Offers many ideas and suggestions that we will find very useful as we slowly move with the growing band of third sector organisations adopting social media within our communication strategy.
VAER - Voluntary Action East Renfrewshire

This volume provides a timely analysis of the relevant issues surrounding social media and provides guidance for governance professionals as the make considered decisions about the best social media approaches for their organisations.
Keeping Good Companies, (Journal of Chartered Secretaries Australia)

 - provides a guide to the key components of corporate and academic use of social media
 - offers technological and non-technological, legal, and international perspectives
 - considers socio-political impact and legal issues
 - written by highly knowledgeable and well-respected practitioners in their fields

Social media has an increasing role in the public and private world. This raises socio-political and legal issues in the corporate and academic spheres.

Public Interest and Private Rights in Social Media provides insight into the use, impact and future of social media. The contributors provide guidance on social media and society, particularly the use of social media in the corporate sector and academia, the rising influence of social media in public and political opinion making, and the legal implications of social media. The Editor brings together unusual perspectives on the use of social media, both in developed and developing countries.

This title consists of twelve chapters, each covering a salient topic, including: social media in the context of global media; the First Amendment and online calls for action; social media and the rule of law; social networks and the self; social media strategy in the public sector; social media in humanitarian work; social media as a tool in business education; social media and the ‘continuum of transparency’; business and social media; making a difference to customer service with social media; social analytics data and platforms; and altruism as a valuable dimension of the digital age.

Readership: Technical and non-technical managers and executives in corporate, government and non-government organisations, as well as academics and students in the fields of information science, management, and systems. All those interested in knowledge management and corporate governance will find this book useful.

£49.50 / US$85.00 / €60.00

An e-book version of this title is available to purchase as part of a Collection or Pick n Mix. Visit Chandos Publishing Online

About the editor

Cornelis Reiman is a board-level advisor, working on international start-up, turnaround, business development and merger and acquisitions often with an IT focus. A member of several boards, he has been President of an international economic development entity spanning the former Soviet Union and, as Vice President, Chief Operating Officer and Chief Technology Officer based in Singapore, was instrumental in setting up a global Business-to-Consumer (B2C) and Business-to-Business (B2B) e-business, complete with social networking to facilitate interaction between stakeholders. Prior to this, Cornelis was Dean and Vice President of a university in Thailand, and taught international business, management and economics to postgraduate students at Monash University, Australia. Cornelis has worked with a major global information technology provider, and a leading accounting service.

Titles which may also be of interest:
Digital Dialogues and Community 2.0
The Plugged-In Professor
Social Information
Social Media for Academics
Security Risks in Social Media Technologies
Managing Social Media in Libraries

Contents

Social media growth and global change
Cornelis Reiman
 - Introduction
 - Some history
 - Social media and social activism
 - Social media at work
 - Social analytics
 - Legal implications of increasing social media usage
 - Conclusion
 - References

Flash rob or protest movement: the First Amendment and regulating online calls to action
Margot Kaminski
 - Flash mobs
 - The history of incitement cases in the United States
 - How lower courts have dealt with Brandenburg
 - Criminal law: crimes and speech
 - Difficulties for Brandenburg posed by new media
 - Other possible First Amendment protections
 - Conclusion
 - Notes

World justice – the rule of law around the world
Kurt Ramin and Antje Meyer
 - Legal implications of social media
 - The rule of law
 - Rankings of the rule of law by regions
 - Rule of Law Index and social media
 - Social media – chance or challenge?
 - Conclusion
 - References
 - Notes

Default metaphysics – social networks and the self
Florian Hadler and Gabriel Yoran
 - Normalised differences
 - Submitting subjects
 - Being traded
 - Archiving the self
 - Attention as apparatus

A service-oriented approach to public sector social media strategy
Marshall Sitten
 - Introduction
 - What social media platforms or tools should our organisation be using?
 - What do we need to commit to, in terms of risk and resources?
 - Resources – knowing what it costs to get what you want
 - Research and monitoring
 - Posting and curating
 - Community management
 - Crowd-sourcing, contests, apps and other campaigns
 - Risk – understanding the tradeoffs of social media
 - How do we measure success?
 - Conclusion

Social media in the humanitarian space
Claudia Gonzalez and Alan Rosenblatt
 - Introduction
 - Networking offline and online
 - Introduction to technology: the Hindenburg example
 - Using social media for social good: Born HIV Free campaign
 - Uses of social media in the humanitarian space: from conversation to action
 - Lessons learned: where are we going?
 - Notes

Social media: the new tool in business education
Susan Bandias and Anthony Gilding
 - Introduction
 - Social capital and social media
 - Social networks within business
 - Social media in the curriculum
 - Social media in business education
 - Social media and pedagogical issues
 - Conclusion
 - References

Social media: does it generate the continuum of transparency in organisations?
Andrew Creed and Ambika Zutshi
 - Transparency: shifting lines in the sand
 - The positive and negative continuum of transparency
 - Transparency as control through social media
 - The role of civility and etiquette
 - Transparency tensions in the organisational social network: The next step
 - References

Social media: blessing or curse? – a business perspective
Richard Messik
 - Introduction
 - Social media as a marketing tool
 - Can social media generate new business?

Improving the customer experience: how social media can make a difference
Urs E. Gattiker
 - Introduction
 - Define what you want to do and why
 - Define, assess and create
 - Link key drivers to corporate strategy
 - Manage the process
 - Conclusion
 - References

The uses and accuracy of social analytics data and platforms
Marshall Sponder
 - Introduction
 - Social media data and various practices
 - Analytics measurement chasms
 - What works for social media and return on investment?
 - What works in social media for corporate stakeholders and social media return on investment?
 - Conclusion
 - Notes

Altruism – a valuable dimension of the digital age
Russell Yardley
 - Introduction
 - Traditional networking behaviour
 - Collaboration and cooperation
 - Social media in the emerging digital economy
 - Building trust
 - Trust and collaboration
 - Exchanging value
 - Our copyright laws are a mess
 - What must change
 - Conclusion
 - References